KASSAJ IS MORE THAN JUST A BRAND, WE ARE AN ENTITY THAT IDENTIFIES WITH OUR PEOPLE'S STRUGGLER WAY OF LIFE.

OTHER SOCIETIES LOOK DOWN AT US. THEY BELIEVE OUR WAY OF LIVING IS LOWER CLASS.

DESPITE THEIR DISRESPECT, NO MATTER WHAT TOUGH SITUATION THEY PUT US IN, THEY CANNOT BREAK OUR DETERMINATION TO THRIVE. NO MATTER WHAT CHALLENGES ARE IN FRONT OF US, WE WORK THROUGH THEM FEARLESSLY.

WE MAKE ENDS MEET NO MATTER WHAT. NOBODY CAN BREAK OUR PRIDE AND WILL.

KASSAJ'S GOAL IS TO CREATE A STYLE THAT COMBINES EDGE AND CLASS, AND FOSTER A IDENTITY THAT REPRESENTS OUR PEOPLES UNITY AND STRUGGLE IN MODERN SOCIETY.